Bangkok Life Assurance’s New Vision: “The Most Caring Insurance Brand”

Bangkok Life Assurance Public Limited Company has unveiled a renewed vision grounded in “Caring,” launching a brand campaign to become “The Most Caring Insurance Brand” and drive sustainable growth. Mr. Chone Sophonpanich, President and CEO, emphasised that “Caring” has long been a cornerstone of the company’s mission, shaping its life and health insurance products, the BLA Every Care programme, and interactions with clients, agents, and financial advisors. Customer insights reveal that “Caring” is the top attribute associated with the Bangkok Life brand.